The Trevor Project is an American nonprofit organization that focuses on the prevention of suicide among young LGBTQ+ lives. The organization provides the Trevor Lifeline (a toll-free number), which is a confidential service operated by trained professionals. The goal of this project is to show that there is light at the end of the tunnel if you call the number.
For the ads, I used positive imagery to portray the message as hopeful to show what could happen if you call the number. I included the rainbow gradient as a more subtle way of targeting the LGBTQ+ community rather than the usage of the obvious Pride flag. I also used a grainy texture to show the dark, gritty aspect of the subject.
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