Dr. Martens
Brand Awareness Campaign
Dr. Martens are all about attitude, self-expression, authenticity, and empowerment, which is what I based my campaign off of. For the video ads, I based each one off of a different way that people feel empowered to be their truest selves – through music, being around like-minded people, art, and fashion. I wanted to give them a grungy, nostalgic feel so I included a dusty texture and used light leaks throughout the videos to simulate film burn.
Client: Dr. Marten
Services: Motion graphics, Advertising
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